Hi, I'm Lisa, a growth marketer.
Hi, I'm Lisa, a growth marketer.
Hi, I'm Lisa, a growth marketer.
Let’s stop running campaigns that no one asked for and fix the funnel instead.
Let’s stop running campaigns that no one asked for and fix the funnel instead.
What I can help you solve
What I can help you solve
What I can help you solve
Strategic Projects
Built for brands ready to link growth strategy to revenue goals - funnel mapping to tracking framework.
Good for:
Funnel mapping
Persona strategy
Paid media clarity
Tracking frameworks
First-party data strategy
Example: 1–2 days per week
Strategic Projects
Built for brands ready to link growth strategy to revenue goals - funnel mapping to tracking framework.
Good for:
Funnel mapping
Persona strategy
Paid media clarity
Tracking frameworks
First-party data strategy
Example: 1–2 days per week
Strategic Projects
Built for brands ready to link growth strategy to revenue goals - funnel mapping to tracking framework.
Good for:
Funnel mapping
Persona strategy
Paid media clarity
Tracking frameworks
First-party data strategy
Example: 1–2 days per week
Fractional Growth Partner
I join your team on a part-time basis, owning strategy and collaborating with in-house teams.
Good for:
Fast-growing startups without a CMO.
Business expanding into new regions.
Teams needing senior marketing support without hiring full-time.
Example: 8-week fixed-scope.
Fractional Growth Partner
I join your team on a part-time basis, owning strategy and collaborating with in-house teams.
Good for:
Fast-growing startups without a CMO.
Business expanding into new regions.
Teams needing senior marketing support without hiring full-time.
Example: 8-week fixed-scope.
Fractional Growth Partner
I join your team on a part-time basis, owning strategy and collaborating with in-house teams.
Good for:
Fast-growing startups without a CMO.
Business expanding into new regions.
Teams needing senior marketing support without hiring full-time.
Example: 8-week fixed-scope.
Travel-Specific Growth Kit
Specifically for travel brands looking to reduce OTA reliance and improve direct booking.
Includes:
Booking journey review
First-party data strategy
Click-to-WhatsApp test plan
Meta pixel and CAPI
OTA vs direct ROI clarity
Colab with social media manager
Example: Fixed-price package
Travel-Specific Growth Kit
Specifically for travel brands looking to reduce OTA reliance and improve direct booking.
Includes:
Booking journey review
First-party data strategy
Click-to-WhatsApp test plan
Meta pixel and CAPI
OTA vs direct ROI clarity
Colab with social media manager
Example: Fixed-price package
Travel-Specific Growth Kit
Specifically for travel brands looking to reduce OTA reliance and improve direct booking.
Includes:
Booking journey review
First-party data strategy
Click-to-WhatsApp test plan
Meta pixel and CAPI
OTA vs direct ROI clarity
Colab with social media manager
Example: Fixed-price package
How I approach marketing
How I approach marketing
How I approach marketing
Look at the data
Every solid strategy starts with clarity. I dive into analytics, ad platforms, CRM insights and your ideal buyer persona to find what’s working, what’s not, and where potential revenue is hiding.
Look at the data
Every solid strategy starts with clarity. I dive into analytics, ad platforms, CRM insights and your ideal buyer persona to find what’s working, what’s not, and where potential revenue is hiding.
Look at the data
Every solid strategy starts with clarity. I dive into analytics, ad platforms, CRM insights and your ideal buyer persona to find what’s working, what’s not, and where potential revenue is hiding.
Understand the user
Data shows the “what,” but behavior tells us “why.” I explore how people interact with your brand—what motivates them to convert (or not), and what roadblocks get in the way.
Understand the user
Data shows the “what,” but behaviour tells us “why.” I explore how people interact with your brand—what motivates them to convert (or not), and what roadblocks get in the way.
Understand the user
Data shows the “what,” but behavior tells us “why.” I explore how people interact with your brand—what motivates them to convert (or not), and what roadblocks get in the way.
Refine the strategy
With insights in hand, I shape the most effective path forward—whether that’s reworking creative, fixing funnel gaps, or dialing in your targeting. Less guessing, more growing.
Refine the strategy
With insights in hand, I shape the most effective path forward—whether that’s reworking creative, fixing funnel gaps, or dialing in your targeting. Less guessing, more growing.
Refine the strategy
With insights in hand, I shape the most effective path forward—whether that’s reworking creative, fixing funnel gaps, or dialing in your targeting. Less guessing, more growing.
What I've done
What I've done
What I've done
2023 - 2025
Deel – Regional Marketing Lead
2017 - 2023
CM.com - Marketing Manager
2013 - 2017
TFG - eCommerce Marketing
To see my full experience and what didn't make the cut
Read my CV
2023 - 2025
Deel – Regional Marketing Lead
2017 - 2023
CM.com - Marketing Manager
2015 - 2017
TFG - eCommerce Marketing
To see my full experience and what didn't make the cut
Read my CV
2023 - 2025
Deel – Regional Marketing Lead
2017 - 2023
CM.com - Marketing Manager
2015 - 2017
TFG - eCommerce Marketing
To see my full experience and what didn't make the cut
Read my CV
2023 - 2025
Deel Local Payroll
2017 - 2023
CM.com
2015 - 2017
TFG
To see my full experience and what didn't make the cut
Read my CV
What its like working with me
What it's like working with me
"Lisa is energetic, approachable and such a great player to have."
Lisa is a highly skilled leader and approaches her role with professionalism and true commitment to understanding the company and products.
Emily Brown
B2B SaaS Marketing, CM.com
"If she believes in the brand, there is no stopping her."
Her expertise in all areas of marketing have assisted us in achieving the success and growth in Sub-Saharan Africa.
James Bayhack
Director, CM.com
“Knows how to create the right marketing mix to reach the right audience.”
Always kept the global picture in mind while delivering on the ground.
Marc Appel
CEO, Sendcloud.
“Lisa is a natural leader and would be a great asset to any team.”
She always strives for perfection and lives the brand she works for with great attention to detail.
Stephnie Jane McCarthy
Activations Manager, Clockwork
"Lisa is energetic, approachable and such a great player to have."
Lisa is a highly skilled leader and approaches her role with professionalism and true commitment to understanding the company and products.
Emily Brown
B2B SaaS Marketing, CM.com
"If she believes in the brand, there is no stopping her."
Her expertise in all areas of marketing have assisted us in achieving the success and growth in Sub-Saharan Africa.
James Bayhack
Director, CM.com
“Knows how to create the right marketing mix to reach the right audience.”
Always kept the global picture in mind while delivering on the ground.
Marc Appel
CEO, Sendcloud.
“Lisa is a natural leader and would be a great asset to any team.”
She always strives for perfection and lives the brand she works for with great attention to detail.
Stephnie Jane McCarthy
Activations Manager, Clockwork
"Lisa is energetic, approachable and such a great player to have."
Lisa is a highly skilled leader and approaches her role with professionalism and true commitment to understanding the company and products.
Emily Brown
B2B SaaS Marketing, CM.com
"If she believes in the brand, there is no stopping her."
Her expertise in all areas of marketing have assisted us in achieving the success and growth in Sub-Saharan Africa.
James Bayhack
Director, CM.com
“Knows how to create the right marketing mix to reach the right audience.”
Always kept the global picture in mind while delivering on the ground.
Marc Appel
CEO, Sendcloud.
“Lisa is a natural leader and would be a great asset to any team.”
She always strives for perfection and lives the brand she works for with great attention to detail.
Stephnie Jane McCarthy
Activations Manager, Clockwork
Get in touch
FAQs
What kind of clients do you work with?
Why are you especially drawn to working with travel brands?
What if we already have visuals, content, and a website — we just need leads?
Can we work together long-term or just on a project basis?
How do you determine the pricing for your services?
What kind of clients do you work with?
Why are you especially drawn to working with travel brands?
What if we already have visuals, content, and a website — we just need leads?
Can we work together long-term or just on a project basis?
How do you determine the pricing for your services?