growth & personalisation consultant
I built growth at scale. Now I help teams find theirs.
Data in, a smarter plan out, faster with AI.
Last period's data
The targets
Results and budget, set backwards from the revenue goal.
The same loop every quarter, a little smarter each time. It works whether the result is an SQO, an order or a booking.
A little about me
I've spent years telling brands they need to show the human behind the work so people can connect. Turns out that applies to me too. So, briefly:
What I love. Going all in. I've never learned to care about something at fifty percent - a brand, a plan, a padel match.
What I dislike. Injustice. Big or small.
What moves me. Time with people who make me laugh.
What excites me. More than anything has in my working life: AI finally moves at the speed of my ideas. It doesn't replace the thinking - you still need to know what to ask for. But the gap between "what if" and "it's live" has never been smaller.
What people have said. "A huge heart." "If she believes in the brand, there is no stopping her." I'll take those over any metric on this page.
Recognition
A few nods along the way
- Quarterly employee award, Deel Local Payroll, 2023
- CMBA future leaders high-potentials programme, 2022
- Global marketing, outperformed expectations, CM.com, 2021
- Key employee award, CM.com, 2020
How I can help
Fifteen years of growth work - rebrands, migrations, full-funnel pipelines. What most teams miss: their data is a growth channel, and I help them use it like one. A few examples, by industry.
Selected work
The results
Industries
- SaaS
- Payroll & HR tech
- Fashion e-commerce
- Conversational commerce
- Retail
- Travelfocus
Payroll & HR techDeel Local Payroll, backed by Deel5× pipeline after the relaunchThe 265-page payspace.com rebuild into Deel Local Payroll, shipped in five weeks, and search came back stronger.
- 265 pages rebuilt in five weeks for $3.2K, against a ~$35K, 12-week quote, deployed with external dev support
- Relaunch SEO with 287 redirects, schema and content pruning protected every ranking
- Media plans, targets versus actuals and segment messaging built bottom-up from revenue goals
24 → 7 average organic position, at ~91% under the quote
Livepayspace.com
Fashion e-commerceSMUDJ9.7× blended Meta ROAS on the account I supportedReports and campaign landing pages that supported the Meta ads specialist, the WhatsApp channel, and the new home-page structure the dev shipped.
- Read Shopify, Meta, Google and Klaviyo together to find where sessions and spend were leaking
- Built the reports and campaign landing pages that supported the Meta ads specialist
- Created the new home-page structure the web dev implemented into the new theme
- WhatsApp Business API wired into Klaviyo for the abandoned-bag flow
- Turned Shopify size-mix and add-to-cart data into restock and revive plans for the team
+38% revenue, last 12 months vs the prior 12, with orders up 27%
Conversational commerceCM.com200% over the MQL targetMarketing for a listed conversational-commerce platform, across Sub-Saharan Africa.
Roadshow invites, personalised end to end
- 1Personalised WhatsApp inviteOne per guest, capturing dietary needs and preferences
- 2Into the CDPEvery reply updates the guest profile
- 3Triggered flowsFollow-ups fire on what each guest did
- Strategy and budgets for the region, aligned to revenue goals
- Organised a Meta roadshow for conversational commerce and the Absa Cape Epic sponsorship
- Full-funnel across Google, LinkedIn and Meta, 80% lower CPA year on year
50% of the 2023 pipeline, influenced with the team
SaaS · co-founderRealGoodWords100% of marketing, owned end to endMarketing owned end to end for a review SaaS I co-founded, content and outbound.
Outbound engine, built to run itself
- 1OutscraperPull local businesses by category and geo
- 2Filter to the ICPScore and keep only the right-fit prospects
- 3GMass sequencesPersonalised auto-follow-ups, sent from a sheet
- Owns all marketing: SEO, AI-search content and analytics
- Content built to be cited by Google and LLMs at once
- Founder-led outreach to a deliberately narrow ICP
Google + LLMs cited, from one content engine
What it's like working with me
Where I've done it
From Red Bull sampling missions in 2008 to rebuilding payspace.com in 2026. The short version is below, the full story is in the CV.
2025 → now
Fashion e-commerce
SMUDJ · Growth marketing consultant
Growth strategy for a fashion e-commerce brand, including wholesale and loyalty. Read Shopify, Meta, Google and Klaviyo together to find where sessions and spend were leaking, built the reports and campaign landing pages that supported the Meta ads specialist, created the new home-page structure the dev implemented into a new theme, and wired the WhatsApp Business API into Klaviyo for the abandoned-bag flow.
+38%
revenue, last 12 months vs the prior 12, at 9.7× blended Meta ROAS
2025 → now
SaaS & e-commerce
RealGoodWords & independent · Co-founder · fractional growth marketer
Co-founded RealGoodWords, a review-management SaaS, and run its marketing end to end: the SEO and AI-search content engine, PostHog analytics, and founder-led outreach to a deliberately narrow ICP. Alongside it, fractional growth and experience work for SaaS and e-commerce teams.
100%
of RealGoodWords marketing, owned end to end
2025-2026
HR & payroll tech
deel.com · Product marketing manager · regional marketing lead
Six work areas on one desk: regional strategy, website and digital, marketing operations, CRM and tracking, full-funnel reporting, and product marketing. Rebuilt and relaunched payspace.com's 265-page site under the Deel brand in five weeks with Claude, deployed with external dev support, expanded search into 10 African markets, and led the CRM across without losing a signal. Pipeline grew 5× and cost per SQO fell by half.
#7
avg. organic position, up from 24, after the relaunch I built with Claude
2023-2025
HR & payroll tech
Deel Local Payroll (powered by PaySpace) · Regional marketing lead
Scoped PaySpace's tracking and attribution framework when I joined, a 22-page measurement spec, and led the team that built it out. When Deel acquired PaySpace, ran marketing through the rebrand and the CRM migration between two enterprise businesses, keeping every tracking and attribution signal intact across the cutover. Co-led go-to-market across three countries.
22
page tracking framework, held intact through the Deel migration
2020-2023
Conversational commerce
CM.com · Senior marketing manager, Sub-Saharan Africa
Ran full-funnel strategy and budgets for a listed Dutch conversational-commerce platform, aligned to revenue goals: product playbooks, a Meta roadshow for conversational commerce across two regions, and the Absa Cape Epic sponsorship. Influenced 50% of 2023 pipeline.
200%
over marketing-qualified-lead target, year on year
2017-2020
Conversational commerce
CM.com · Digital marketing manager, South Africa
Integrated paid media with the CRM for accurate ROI, and built automated monitoring to replace manual performance reporting.
40%
lift in lead-to-deal conversion
Earlier
- 2015-2017TFG (now Bash) · Digital marketing coordinator
- 2013-2015The Crazy Store · PR & digital marketing coordinator
- 2011-2013Sylko · Product owner
- 2008-2009Red Bull South Africa · Sampling coordinator
FAQs
What kind of work do you love doing?
The full stretch of it. I've done every job in marketing: strategy, analytics, campaigns, and lately, building the thing itself. What AI changed is that there's no longer a gap between my judgment and the shipping of it: I can spot the leak in the data on Monday and have the fix live by Wednesday, without a handover in between. That's the work I love most, thinking and building as one motion.
What kind of teams do you work with?
SaaS, e-commerce and travel teams, usually in the middle of a rebrand or a growth push. If your funnel is leaking or your numbers don't reconcile, that's the kind of problem I like.
How does the AI side actually work?
I use AI to move fast, but I direct all of it and check everything before it ships. It's how the 265-page payspace.com site went live in five weeks. You get the speed, and I stay accountable for the work.
What tools does the work run on?
Yours first: Meta, Klaviyo, Shopify, GA4, your CRM. Where a paid tool genuinely earns its keep, like Motion for creative analytics or PostHog for product data, I build it into the project cost. No surprise subscriptions, and you keep the accounts.
Project or ongoing?
Both. Fixed-scope projects and 1-2 day-per-week partnerships. Most clients start with a project and stay.
How do you price?
It depends on the work. Fixed price when the scope is clear, an hourly or day rate when it's more open-ended or ongoing. Either way we agree it up front, so there are no surprises.
Can you build a site or landing page, or just strategy?
I can do both, and I can work with your team.
Get in touch
lisalottering@gmail.comWhatsApp me
- My location:
- Portugal and South Africa
- LinkedIn:
- Lisa Lottering
- If you want detail:
- See my experience