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Lisa Lottering
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Lisa Lottering · growth & personalisation consultant

I built growth at scale. Now I help teams find theirs.

The complex work, from big corporates to listed businesses: conversational commerce, enterprise rebrands, CRM migrations. What I love now is bringing all of it to teams who want to grow, without the corporate weight.

See the work

How the next quarter gets built

Data in, a smarter plan out, faster with AI.

Last period's data

what convertedcost per resultchannel ROAS

The targets

Results and budget, set backwards from the revenue goal.

The next campaigns

Built and shipped to hit the number, then handed over clean.

The same loop every quarter, a little smarter each time. It works whether the result is an SQO, an order or a booking.

The person behind the work

What it's like working with me

People keep telling me the same thing: I live the brands I work for. I used to think everyone did. Turns out it's a choice, and I keep making it. I don't know how to care about something at fifty percent. What matters to me just as much is the how: respect, kindness, and laughing at life with the people you're in it with.

The rest of me

The beach before sunrise, underwater, a padel court, or three tabs deep into planning a trip nobody asked for. Most problems shrink over a good coffee. The rest shrink over a second one.

Recognition

A few nods along the way

  • Quarterly employee award, Deel Local Payroll, 2023
  • CMBA future leaders high-potentials programme, 2022
  • Global marketing, outperformed expectations, CM.com, 2021
  • Key employee award, CM.com, 2020

Selected work

The results, and where they came from.

Industries

  • SaaS
  • Payroll & HR tech
  • Fashion e-commerce
  • Conversational commerce
  • Retail
  • Travelfocus
Payroll & HR techDeel Local Payroll, backed by Deel5× pipeline after the relaunchThe 265-page payspace.com rebuild into Deel Local Payroll, shipped in five weeks, and search came back stronger.

Sales pipeline, indexed to the suppressed months

Pre-rebrand peak~3×
Suppressed avg1×
After relaunch5×
+22% best click month−54% cost per SQOAI referrals: new
  • 265 pages rebuilt in five weeks for $3.2K, against a ~$35K, 12-week quote, deployed with external dev support
  • Relaunch SEO with 287 redirects, schema and content pruning protected every ranking
  • Media plans, targets versus actuals and segment messaging built bottom-up from revenue goals

~40 → 7 average search position, at ~91% under the quote

Livepayspace.com

Fashion e-commerceSMUDJ9.7× blended Meta ROAS on the account I supportedReports and campaign landing pages that supported the Meta ads specialist, the WhatsApp channel, and the new home-page structure the dev shipped.

Meta ROAS, by landing page

Homepage10.8×
All-discounted10.5×
Campaign page9.4×
Tulia collection8.7×
R69.6k spend → R677.8k294 purchases

Extra sales needed just to hold profit

Full price0
15% off+11%
20% off+23%
25% off+38%
30% off+56%
Every discount needs a volume bump to break even

Size mix, from Shopify

XS26%
S22%
M20%
L15%
XL12%
XXL5%
Restock XS and S firstRevive high add-to-cart lines with fresh imagery
  • Read Shopify, Meta, Google and Klaviyo together to find where sessions and spend were leaking
  • Built the reports and campaign landing pages that supported the Meta ads specialist
  • Created the new home-page structure the web dev implemented into the new theme
  • WhatsApp Business API wired into Klaviyo for the abandoned-bag flow
  • Turned Shopify size-mix and add-to-cart data into restock and revive plans for the team

+38% revenue, last 12 months vs the prior 12, with orders up 27%

LiveCampaign pageEuro summer pageFounders' edit page

Conversational commerceCM.com200% over the MQL targetMarketing for a listed conversational-commerce platform, across Sub-Saharan Africa.

Roadshow invites, personalised end to end

  1. 1Personalised WhatsApp inviteOne per guest, capturing dietary needs and preferences
  2. 2Into the CDPEvery reply updates the guest profile
  3. 3Triggered flowsFollow-ups fire on what each guest did
80% lower CPAMeta roadshowAbsa Cape Epic
  • Strategy and budgets for the region, aligned to revenue goals
  • Organised a Meta roadshow for conversational commerce and the Absa Cape Epic sponsorship
  • Full-funnel across Google, LinkedIn and Meta, 80% lower CPA year on year

50% of the 2023 pipeline, influenced with the team

SaaS · co-founderRealGoodWords100% of marketing, owned end to endMarketing owned end to end for a review SaaS I co-founded, content and outbound.

Outbound engine, built to run itself

  1. 1OutscraperPull local businesses by category and geo
  2. 2Filter to the ICPScore and keep only the right-fit prospects
  3. 3GMass sequencesPersonalised auto-follow-ups, sent from a sheet
Google + LLMsPostHogFounder-led
  • Owns all marketing: SEO, AI-search content and analytics
  • Content built to be cited by Google and LLMs at once
  • Founder-led outreach to a deliberately narrow ICP

Google + LLMs cited, from one content engine

Liverealgoodwords.app

In their words

“Haven't seen a website this good for payroll software.”

So clear you can find everything you need. Unprompted feedback from a customer after the Deel Local Payroll relaunch.

Deel Local Payroll customer, unprompted feedback, after the relaunch

“She turns digital concepts into real-world events and ideas.”

The Meta roadshow and the Cape Epic sponsorship were huge achievements at CM.com.

Emily Jane Heath, Marketing, CM.com

“Her expertise in all areas of marketing drove our growth in Sub-Saharan Africa.”

Part of the fabric of CM.com. Passionate, and a perfectionist second to none.

James Bayhack, Director, CM.com

“Knows how to create the right marketing mix to reach the right audience.”

Always kept the global picture in mind while delivering on the ground.

Marc Appel, CEO, Sendcloud

“Lisa is a natural leader and would be a great asset to any team.”

She always strives for perfection and lives the brand she works for with great attention to detail.

Stephnie Jane McCarthy, Activations Manager, Clockwork

Growth and personalisation

Three ways in. Most clients start with a diagnosis and stay for the build.

Diagnose

Find the leak

I find what's quietly costing you sales, and exactly what to do about it. You get an interactive report, not a slide deck.

Funnel

Sessions12,480
Add to cart2.7%
Checkout46%
Purchase10.1%

leak found: cart → purchase

Fixed scope, fixed price. Usually 2 to 12 weeks.

Good for+
  • Funnel and cart-conversion diagnostics
  • Paid media and creative audits
  • Attribution and tracking that finally reconciles
  • Hidden-revenue and sitting-stock analysis
  • An interactive report your team can act on

Partner

Run growth with you

I join your team and own growth across paid, retention and analytics, alongside your in-house people.

Your stack, run through Claude

KvSFWnOs
Claudeshipped faster

1 to 2 days per week, rolling.

Good for+
  • Fast-growing teams without a senior marketer
  • Brands scaling paid media and retention together
  • Teams who need Meta and Google Ads set up so the tracking is airtight
  • Founders who want judgment in the room, not a full-time hire

Build

Build the fix

When the fix is a new site, a working funnel or a tracking setup, I build it. Same brain does the thinking and the build.

yoursite.com
265 pages · 5 wks

Fixed-price sprint. The last one shipped 265 pages in five weeks.

Includes+
  • Marketing site rebuilds and migrations
  • Analytics, consent and tracking setup
  • Landing pages and lifecycle flows
  • SEO protection through renames and replatforms

Fixed price when the scope is clear, an hourly or day rate when it's more open-ended. Always agreed up front.

Where I've done it

From Red Bull sampling missions in 2008 to rebuilding payspace.com in 2026. The short version is below, the full story is in the CV.

2025 → now

Fashion e-commerce

SMUDJ · Growth marketing consultant

Full-funnel growth for a fashion e-commerce brand. Read Shopify, Meta, Google and Klaviyo together to find where sessions and spend were leaking, built the reports and campaign landing pages that supported the Meta ads specialist, created the new home-page structure the dev implemented into a new theme, and wired the WhatsApp Business API into Klaviyo for the abandoned-bag flow.

+38%

revenue, last 12 months vs the prior 12, at 9.7× blended Meta ROAS

2025 → now

SaaS & e-commerce

RealGoodWords & independent · Co-founder · fractional growth marketer

Co-founded RealGoodWords, a review-management SaaS, and run its marketing end to end: the SEO and AI-search content engine, PostHog analytics, and founder-led outreach to a deliberately narrow ICP. Alongside it, fractional growth and experience work for SaaS and e-commerce teams.

100%

of RealGoodWords marketing, owned end to end

2025–2026

HR & payroll tech

deel.com · Product marketing manager · regional marketing lead

Six work areas on one desk: regional strategy, website and digital, marketing operations, CRM and tracking, full-funnel reporting, and product marketing. Rebuilt and relaunched payspace.com's 265-page site under the Deel brand in five weeks with Claude, deployed with external dev support, expanded search into 10 African markets, and led the CRM across without losing a signal. Pipeline grew 5× and cost per SQO fell by half.

#7

avg. search position, up from ~40, after the relaunch I built with Claude

2023–2025

HR & payroll tech

Deel Local Payroll (powered by PaySpace) · Regional marketing lead

Scoped PaySpace's tracking and attribution framework when I joined, a 22-page measurement spec, and led the team that built it out. When Deel acquired PaySpace, ran marketing through the rebrand and the CRM migration between two enterprise businesses, keeping every tracking and attribution signal intact across the cutover. Led go-to-market across four countries.

22

page tracking framework, held intact through the Deel migration

2020–2023

Conversational commerce

CM.com · Senior marketing manager, Sub-Saharan Africa

Ran full-funnel strategy and budgets for a listed Dutch conversational-commerce platform, aligned to revenue goals: product playbooks, a Meta roadshow for conversational commerce across two regions, and the Absa Cape Epic sponsorship. Influenced 50% of 2023 pipeline.

200%

over marketing-qualified-lead target, year on year

2017–2020

Conversational commerce

CM.com · Digital marketing manager, South Africa

Integrated paid media with the CRM for accurate ROI, and built automated monitoring to replace manual performance reporting.

40%

lift in lead-to-deal conversion

Earlier

  • 2015–2017TFG (now Bash) · Digital marketing coordinator
  • 2013–2015The Crazy Store · PR & digital marketing coordinator
  • 2011–2013Sylko · Product owner
  • 2008–2009Red Bull South Africa · Sampling coordinator

Download the CV (PDF)

FAQs

What kind of work do you love doing?

The full stretch of it. I've done every job in marketing: strategy, analytics, campaigns, and lately, building the thing itself. What AI changed is that there's no longer a gap between my judgment and the shipping of it: I can spot the leak in the data on Monday and have the fix live by Wednesday, without a handover in between. That's the work I love most, thinking and building as one motion.

What kind of teams do you work with?

SaaS, e-commerce and travel teams, usually in the middle of a rebrand or a growth push. If your funnel is leaking or your numbers don't reconcile, that's the kind of problem I like.

How does the AI side actually work?

I use AI to move fast, but I direct all of it and check everything before it ships. It's how the 265-page payspace.com site went live in five weeks. You get the speed, and I stay accountable for the work.

What tools does the work run on?

Yours first: Meta, Klaviyo, Shopify, GA4, your CRM. Where a paid tool genuinely earns its keep, like Motion for creative analytics or PostHog for product data, I build it into the project cost. No surprise subscriptions, and you keep the accounts.

Project or ongoing?

Both. Fixed-scope projects and 1–2 day-per-week partnerships. Most clients start with a project and stay.

How do you price?

It depends on the work. Fixed price when the scope is clear, an hourly or day rate when it's more open-ended or ongoing. Either way we agree it up front, so there are no surprises.

Can you build the site too, or just the strategy?

Both, and that's the point. The thinking and the build come from the same person, so nothing gets lost in handover.

Get in touch

lisalottering@gmail.comWhatsApp me

My location:
Portugal and South Africa
LinkedIn:
Lisa Lottering
If you want detail:
See my experience